We know ALDI shoppers see other supermarkets. It’s cool. We get it. But you save more when you stop at ALDI first. Because when you start your shop at ALDI, you end with more. More groceries. More household staples. More savings. After that, we really don’t mind if you go get a little Smoked Herring Paste on the side. So we said so to Australia, and it struck a chord.

The campaign ran across TV, OLV, OOH, print, radio, digital, and social.