ALDI

GO FULL CHRISTMAS

It was Christmas, and after the toughest year in recent memory, ALDI figured people could use a break from all the overwrought emotion. So, to get Australia smiling again, we put Santa in a bedazzled leotard and pushed him in a pool. Or was it eight Santas? Either way, we gave people some much-needed Christmas ridiculousness and reminded them there’s only one supermarket that lets you ‘Go Full Christmas’ for less.

 

ALDI’s most successful Christmas yet.

The fully integrated campaign got Aussies smiling and dancing through ALDI checkouts with more Christmas than ever. Gifting ALDI their best Christmas to date.

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